Mac Matte Lipstick in Plumful is a deep plum-colored lipstick with a matte finish. It has a smooth, creamy texture that glides on easily and provides long-lasting color. The shade is perfect for adding a pop of bold color to any makeup look, and the matte finish gives it a modern, edgy feel. It’s a popular choice for those who want a dramatic lip look without being too overpowering.