MAC’s Love Me Lipstick in the shade E For Effortless is a highly-pigmented, long-wearing lipstick that provides a smooth and creamy texture. The color is a soft, peachy-pink shade that complements a wide range of skin tones, and the formula contains nourishing ingredients like argan oil and shea butter to keep lips hydrated and soft. The Love Me Lipstick collection from MAC is designed to provide a comfortable and lightweight feel, making it effortless to wear for any occasion.